We’re here on day three of 2015 fifteen and I can already feel a buzz in the air, excitement within myself, and the energy around me. At 11pm on December 31st, I made a list of things I wanted to do in 2015 in regards to my brand, myself, and my business. Things that I have been neglecting or haven’t had the time for. Procrastination right? Slightly.
I’m going to share my list with you in hopes that it will inspire you to make your own. It’s not too late and resolutions never work like mapped out lists, so start today! Ok here it goes:
1. Marketing and ROI Tracking
As an app developer I stay pretty busy. This limits my time to focus on marketing and branding myself which is important for longevity and brand recognition. So this year I decided to really step up my game and create email campaigns for all my online “properties” such as this blog, Empty Box Media (my company), and any app launches/releases. Also sending out discount codes around holidays and special times of the year because…well, people expect these things.
For my email creation and sending, I decided to use MailChimp, an online email list and campaign management system. Although I’m a coder, whatever makes my job easier with less code, I’ll take it. With MailChimp, you can drag-and-drop the elements of your email, then customize the content. Whether it’s images, buttons, links, sharing/social stuff, or text, you can get fancy with it. You are also provided with a dashboard to track stats for each campaign as well (mobile app too):
MailChimp allows for a professional looking email that you can be proud of. There is also an HTML editing section in which you can customize at a lower level. The company has been around since 2001, but as I mentioned, I never really had the bandwidth in my schedule to focus on this. I would recommend MailChimp to anyone and I’m actually operating off the free plan right now but they have other plans with more enhancements.
For tracking and analytics, I’ve started a Google Docs spreadsheet that I’m considering making public in an effort to be more transparent as well as inspire people in the style of Dale Partridge. On this spreasheet, I’m tracking my current numbers and analytics for existing apps, websites, blogs, etc and then I’m documenting an action to take. I record the date and update the document at the 30 day and 60 day marks. After 60 days, I will record the changes (observations) and decide whether or not the marketing effort/action should continue. Very basic I know, but it works.
2. The 30 minute Learning List
I decided to create a list of things that require learning on a daily basis for me to get better at. Since shorter learning periods usually work more effectively, I went with 30 minute routines of the following each day:
- Guitar: Since I was 16 years old, I’ve been playing or making music just for the love of it. I’ve recorded countless songs and tracks. I know how to play multiple instruments well enough to create my own music, but it’s a case of “being as strong as my weakest link”. So in an effort to grow, I’m spending at least 30 minutes a day with my guitar. My finger dexterity and strength are pretty good, but I want to be great. I’ll be practicing all kinds of exercises and may even post a few videos of my progress on YouTube.
- Portuguese: I was learning Brazilian Portuguese hardcore in 2013 just before I went on my trip to Rio de Janeiro. I’d like to get back to where I was at and then accel my understanding and command of the language. With things like language and arts, learning beyond comfort level is actually counterproductive so 30 minutes a day should be a good amount of minimum time.
- Reading: Starting with my current read – Influence: The Psychology of Persuasion, Revised Edition, I’ll be reading for at least 30 minutes a day and then it’s on to the next book.
- Meditation: I’d like to spend time each day in silence just to reflect, acknowledge, and release distractions of the day.
3. Starting A YouTube Channel
I’m really looking forward to doing more videos of reviews, quick seminar sessions, and anything else I can think of that would benefit some of you. I’ve started a YouTube channel that I’ll be promoting in the coming months. Make sure you’ve subscribed to my blog (top right of the sidebar) to get notifications of exclusive deals and content from me!
What are you doing this year to grow? Leave comments below.